Events such as Olympics, World Cups, F-1 etc. Make the host cities internationally known. The Entertainment Industry, that includes Sports and Tourism is the most increasing business in the world.
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Sports contribute directly to form better human beings since it exercises reciprocity, self-esteem, discipline, team work, cooperation, leadership and respect.

Sports lead people to a healthy life and provide affordable entertainment to anyone.

The language of sports is democratic and universal.
Sports allow the connection among distinct races and cultures. Sports promote peace and contribute to a better life all over the world .

Sport is a matter of human development. It is also an income generator and a job provider.

Companies that invest on Sports associate their products with concepts like beauty, healthy, determination, victory. If you invest on Sports you are part of this. And that’s where your brand makes the difference.

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